The site presents an opportunity to answer market demand. Churchill sits on a distinctive, sloped topography. The idea was to incorporate a rear entry off the back lane. Working with architect and city planners to address affordability through inclusion of a mortgage-helper suite.

The quiet, residential neighbourhood is located close to the Canada Line Skytrain Station. The success in sales was achieved by a combination of the excellent product design and mortgage helper units. These units proved to be very popular, and were the first units purchased in the project.